Having a multi-vendor marketplace – Get to know how to make things easier for your business
First, a little bit of context
Trends have been clear for almost everyone for the last couple of years. Ecommerce ecosystem’s showed continued growth through the years and there was no surprise about what was happening.
Then came 2020 and a completely different scenario we don’t need to explain at this point. With this, the curve of adoption of digital platforms exploded, rising exponentially and accelerating the whole process.
Marketplaces all around the globe emerged alongside new, more secure, less time-consuming shopping habits, not only motivated by the pandemic situation. A recent article on the matter focusing on global eCommerce sales, expects them to continue growing to USD 4.2 trillion this year and many of those contributing to build that number, have never purchased anything online before March 2020.
Europe doesn’t fall behind, as revenue goes up 30% in 2021, expecting to reach US$ 465bn, together with a much higher count of users. If you still have doubts and think this was just an effect of the pandemic, well... it wasn’t. As stated above, back in 2018 revenues grew by US$24.8 and hit more than US$320bn Year-Over-Year, while 2019 saw another rise of US$33.6bn, resulting in US$354.1bn.
Online stores provide a similar experience to physical ones, and some advantages of course, such as convenience and lower costs.
But we already know most of them, don’t we? so…why all this introduction? Because there’s always a way to make things better and easier for businesses to offer their products and optimize daily operations.
Here is where a Multi-Vendor Marketplace enters, one where multiple vendors can sell their products on your website, much like what Amazon, Ebay, Etsy and others do.
It gives your web the possibility to be the host for hundreds of sellers, offering thousands of products in as many categories you can think of.
And you need this marketplace because…
A combination of a Multi-Vendor Marketplace model with the correct technology and features, results in notorious benefits.
First of all, it reduces risk levels by diversification. Think of it as an investment portfolio, where your vendors are your assets. You will be providing more stability to your daily operations not relying on just one asset, or in this case, a single vendor.
A wide range and variety of products to show, will also attract numerous potential clients to your website, much different from the loneliness of a limited offer.
Yes, opting for this model could translate, of course, in more transactions and growing at a faster pace than choosing the other one. Guess that’s what you are searching for, isn’t it?
A solution fit for your business: The Sylius Marketplace Plugin
At Odiseo and as Official Sylius Partners, we created the first and only plugin of its type, thought from the ground up with a purpose in mind, and that is quick and robust integration with your Sylius platform, for B2B and B2C models.
The last updated version of the Sylius Multi-Vendor Marketplace Plugin has the following features:
- Allow your sellers to publish their own products.
- Extensible commission management.
- Advanced vendor payout system. By now using Paypal Payouts and Stripe Connect.
- Dedicated dashboard and insights reports.
- Chat with Vendors: The customers can chat with the vendors, receive notifications by email, and see the chat history.
- Price Negotiation: The customers have the ability to negotiate the product prices directly with the vendor.
- Vendors can configure their own shipping methods.
- Vendors are able to create their own promotions.
- Email notifications.
- Ready for Headless: APIs to connect the marketplace with your chosen frontend.
Acquiring the Marketplace Plugin means even more benefits for you and your business:
- The plugin is developed using the BDD methodology.
- Free support.
- Free regular updates.
- Easy installation.
- Fully documented.
- Developed by a team of experienced developers with more than 7 years working with Sylius.
For a demo to see it in action and more information, just click here.
There’s a plan for every need.
Want a custom marketplace instead?
Not only have we created the only Sylius Multi-Vendor Plugin available, but also have expertise in developing custom websites. Just take a look at some of these examples, where you can see how we transformed what the client had in mind, into fully customized online marketplaces, thanks to the inspiration and technical knowledge of our staff.
A few examples of our work:
- Brocarmes, collectables of army memorabilia
- https://ono-app.ch, a swiss marketplace with a sustainable philosophy
- https://farmacialocal.shop, search pharmacies near you
If you wish to know more about the topics treated here and more, please, don’t hesitate to contact us via email to email@example.com
Our team will respond swiftly to your questions and recommend the more suitable option for your business.